by Elena Alfaro, Marco Bressan, Fabien Girardin, Juan Murillo, Ida Someh, and Barbara H. Wixom In MIS Quarterly Executive June 2019, Vol. 18, No. 2, pp. 117-128.

General take-aways:
- Data monetization efforts can have tremendous revenue enhancing and cost reduction impacts on firms.
- A firm with 16 monetization efforts were studied in this paper.
- Actions that led to their successful efforts were:
        1. Balance short term goals and long-term capability creation
        2. Invest in social good projects
        3. Assess the value and impact of data science projects
        4. Educate all employees about data science
        5. Compensate data scientists with high nonmonetary benefits

Summary:
BBVA, a global financial group, established a data science center of excellence to lead its data monetization activities. In 16 monetization projects over three years, they sold information solutions, improved business operations, and wrapped products with analytics features. Their impacts were to raise revenues, lower costs, and increase their capabilities and credibility. This summary of their activities and experiences can be helpful for many other firms.

Learn more at https://aisel.aisnet.org/misqe/vol18/iss2/4/.