AIS Chapters 101: Branding, Membership, and Fundraising

During the 2012-2013 academic school year, the University ofDelaware AIS Student Chapter completely rebranded and unified all marketing materials, increased member and participation numbers by 36 percent, and raised $277 from one single fundraising event. To some, these achievements may seem trivial but reaching and exceeding such goals during expansion is an accomplishment worth praise. Under the leadership of former president Melinda Wang, the chapter has grown to over 280 paid members and participants, allowing AIS UD to not only host 33 varying events, but also increase the number of hosted events by 371 percent from the prior year! The rebranding efforts made by this student chapter facilitated their membership and fundraising numbers, and has proven to be successful in making an impact on undergraduate students with an interest in business technology. The University of Delaware chapter continues to grow in the 2013-2014 academic year under the leadership of co-presidents Bryan Kayne and Kimberly Eagle.

If you would like to become involved with an AIS student chapter, please visit the student chapter website or contact the membership development director.