The Pacific Asia Conference on Information Systems (PACIS) is AIS’s premier conference serving Region 3 (Asia and the Pacific). Held annually, PACIS brings together information systems scholars, researchers, and practitioners from across the region and around the world to share research, exchange perspectives, and explore important developments in the IS discipline. PACIS attracts approximately 550 paper submissions annually, demonstrating the conference’s strong regional and international participation. PACIS is governed by the AIS Region 3 Board, and conference proceedings are available through the AIS eLibrary.