Chapter Survival 101: Branding, Membership, and Fundraising
During the 2012-2013 academic school year, the University of Delaware AIS Student Chapter accomplished all three criteria by completely rebranding and unifying all marketing materials, increasing member and participation numbers by 36 percent, and drawing in $277 from one single fundraising event. To some, these achievements may seem trivial but reaching and exceeding such goals during expansion is an accomplishment worth praise. Under the leadership of former president Melinda Wang, the chapter has grown to over 280 paid members and participants, allowing AIS UD to not only host 33 varying events, but also increase the number of hosted events by 371 percent from the prior year! The rebranding efforts made by this student chapter facilitated their membership and fundraising numbers, and has proven to be successful in making an impact on undergraduate students with an interest in business technology. The University of Delaware chapter continues to grow in the 2013-2014 academic year under the leadership of co-presidents Bryan Kayne and Kimberly Eagle.
AIS is dedicated to advancing the profession of Information Systems and an AIS Student Chapter is a great way for you to attract the best and brightest into the IS field and into your classroom. Please let us know if you would like to learn more about starting AIS Student Chapters by contacting firstname.lastname@example.org.