News & Press: InSider

10 Questions with M. Lynne Markus

Tuesday, September 16, 2014  

Welcome to the fourth installment of our monthly section. For this edition, we are lucky to have had the chance to speak with Dr. M. Lynne Markus, who is a John W. Poduska Senior Professor of Information and Process Management at Bentley University.

Q. What is your most rewarding service activity? Why?

A. Well, it used to be editorial work, helping authors to craft a successful paper. But I think I’ve done too much of it:  I get too discouraged easily now when reviewers cannot see the good points of a study or make impossible demands for changes.

Q. Currently, what is your favorite class to teach? Why?

A. I always enjoy teaching my qualitative research methods course to doctoral students from many different programs (my most recent class included students from accounting, business, and data analytics). I enjoy teaching this course because I can see the students make great progress over a semester in learning how to transform a research idea into a publishable paper.

Q. What is your favorite saying or quote?

A. I’ll stay with Einstein: “Everything that can be counted does not necessarily count; everything that counts cannot necessarily be counted.”

Q. What’s one trend you are excited about?

A. Excited and alarmed: The Big Data movement. It promises many benefits for IS research, for business, for government, etc.; however, I worry about IS research culture clashes between scholars who “have (big) data, will publish” versus those who do qualitative research and those who argue that “all IS research should make a contribution to ‘theory’.”

Q. Name one habit that makes you more productive at work?

A. (When I do it regularly) writing early and often.

Q. If you were to do it all over again, what would you have done differently?

A. I would have spent more time with dear friends and colleagues who are now gone.

Q. Who has influenced your career?

A. Many, many people. But among them were Rob Kling—whom I met when I was a doctoral student at Case Western Reserve University, and who edited my Power/Politics paper, and Peter Drucker and Paul Gray, who were my colleagues at Claremont University. All now gone, alas.

Q. What is your most favorite memory at an AIS event (ICIS/AMCIS) or affiliated conference (ECIS/PACIS/etc.)?

A. The champagne bar at ICIS in Paris 2008!

Q. Can you tell us something very few people know about you?

A. My first initial “M” stands for “Mystery”. I get very upset when people leave off my first initial on official documents.

Q. Who would you like to see answer these questions next? And what would you like to see his/her thoughts on?

A. Chrisanthi Avgerou at LSE. I’d like her to comment on perceived IS research culture clashes such as Big Data versus little data, interpretivism versus critical realism, Europe versus North America, etc.

For more about M. Lynne Markus please visit her webpage.

Prepared by the AIS Membership Committee – Doctoral Studies

Ryan Wright, University of Massachusetts
Geoffrey Dick, Georgia Southern University
Arturo Castellanos, Florida International University

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