AIS Success Strategies Webinar: The Digitization of Textbooks: Trends and a New Business Model
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3/28/2013
When: 3/28/2013
2:00 PM


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Presented by Robert W. Zmud, the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma; and Vallabh Sambamurthy, Eli Broad Professor of Business and Chair of Department of Accounting and Information Systems, Broad College of Business, at Michigan State University.

This webinar will discuss the dramatic transformation that has and continues to characterize the publishing industry. This webinar focuses on the transformation occurring with the production and delivery of information system textbooks. Bob and Samba will be presenting their views on three related topics: what textbook customers (students, programs and universities) expect and the implications of these expectations for textbook publishers; the business model of Legerity Digital Press (http://www.ldpress.com/), their venture into digital publishing; and, their early experiences with LDP's first offering (a text targeted at masters-level students). The webinar will conclude with a Q&A Session.

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